NATURAL WONDER

Two years ago Andrew Stevens and Karoline Stromme decided to tap into the burgeoning cult of fashion bloggers and persuaded the likes of Tavi and Susie Bubble to collaborate with them on designing a range of T-shirts. Drew and Karoline both have a strong interest in environmental issues and so decided to use only organic cotton tees for the project. It was this unexpected meeting of fashion’s fastest medium and the slower concepts attached to sustainability that worked so well. The range was a big success and sold in retailers from ASOS and Urban Outfitters to Parisian fashion mecca Colette. Extending their collaborative concept, Borders & Frontiers recruited a select group of Scandinavian artists, photographers and graphic designers to produce a set of eight prints, seen in this month's shoot, all inspired by the simple brief Natural Wonder. The prints are replicated across three products, a classic dress, a T-shirt and two sizes of scarf. Bucking the need for constant re-invention, the 'Natural Wonder Collection' is trans-seasonal. Launched at London Fashion Week for spring/summer 11, the products will continue to be available for autumn/winter 11 and beyond. The range explores unusual materials from tencel (eucalyptus) and organic cotton, to ahimsa (peace) silk. The prints are arresting, evocative and speak of the beauty and endless surprises of the natural world. What more can we say? Material and message, a great place to start!

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