17 August 2011

STATE OF MIND

Based in Copenhagen, Wood Wood embodies that laid back blend of underground and high-end way of thinking, hoping to surprise across the board with a distinct selection of styles. Wood Wood is celebrated for its graphic and playful prints. 
The new season’s looks are inspired by the many different moods and vibes experienced on various trips through Southern California, both physically and mentally. Touring along the scenic coast-lines and staring out into the water, driving through the streets of Los Angeles and smoking peyote in the desert is seen in the colors, prints, cuts and fabrics throughout the collection, while also referencing the many aspects of Americana and its inspiring mix of people and cultures, such as the hippies, collegiate lifestyle and Native Americans.
Natural materials, such as sand-washed silk, fluffy angora wool, jacquard woven knits and fine surpima cotton are all applied on classic Wood Wood silhouettes and casual women’s looks reminiscent of the sixties, yet new and exciting.
Wood Wood apparel is available in selected shops worldwide and of course Wood Wood’s own stores in Copenhagen, Aarhus, Vienna and Berlin.